Overview July 2026
Key Metrics
Sessions
3,847
▲ 18.4% vs prior period
Revenue
$12,340
▲ 31.2% vs prior period
Orders
28
▲ 27.3% vs prior period
Conv. Rate
0.73%
▲ 0.11pt vs prior period
Monthly Sponsorship
$5,000
— Fixed monthly investment
Sponsorship ROI
0.82x
▲ 0.31x vs prior period
Website Traffic
Sessions Over Time
Daily sessions — last 90 days
Traffic by Source
Session distribution
Revenue
Revenue by Week
Shopify gross revenue — last 90 days
Orders by Week
Completed transactions
Ad Campaigns — Path3 Digital
Active Campaigns
Campaign reach & lead data — Path3 Digital
| Campaign | Status | Impressions | Clicks | CTR | Leads | ||
|---|---|---|---|---|---|---|---|
|
Thermal Camera — Utility
Display · Target: Utility Maintenance
|
Active | 148,220 | 1,042 | 0.70% | $810 | 9 | $90 |
|
Ultrasonic Leak Detection
Display · Target: Facility Managers
|
Active | 112,450 | 876 | 0.78% | $690 | 7 | $98.57 |
|
Inspection Equipment — Field Svcs
Display · Target: Field Services
|
Active | 96,800 | 714 | 0.74% | $600 | 6 | $100 |
|
UV / Electrical Testing
Retargeting · All visitors
|
Paused | 44,100 | 388 | 0.88% | — |
Lead Pipeline — GHL CRM
RMA & Inquiry Pipeline
Contacts by stage — MeasureMeter CRM
34
New Lead
11
Contacted
8
Quote Sent
4
Negotiating
19
Closed Won
Top Pages
Page Performance
GA4 — sessions, engagement rate, and avg. time on page
| Page | Sessions | Eng. Rate | Avg. Time | vs Prior |
|---|---|---|---|---|
| / | 1,284 | 54.2% | 1:42 | ▲ 22% |
| /collections/thermal-cameras | 618 | 61.8% | 2:14 | ▲ 38% |
| /collections/ultrasonic-detectors | 421 | 58.3% | 2:01 | ▲ 14% |
| /collections/uv-cameras | 307 | 52.1% | 1:55 | ▼ 3% |
| /contact | 244 | 78.4% | 0:58 | ▲ 9% |